Finally! ARMLS, the Phoenix-Metro's MLS will introduce its new Flex MLS system next week. One of the new features will be reverse prospecting capabilities. It will allow agents to input homebuying information of buyers they are working with, which can then be searched against by agents with listings on the system.
We'll see how well it works... but I am a proponent of anything that raises awareness of the value of "reversing" the traditional model.
As I have said in the past... Before the Internet, the costs associated with marketing a homebuyer’s needs rendered this ‘reverse’ model ineffective.. But with the rapid acceptance of the Internet as a medium by which agents are freely and openly communicating, the traditional model has found itself in need of improvement
Best of luck ARMLS!!!
